Magnolia Quality Development Corporation Limited
The Forestias launches 'Forest Rescue' campaign to save Bangkok's trees
22 June 2018
Bangkok, 18 June 2018 - MQDC's The Forestias has launched 'Forest Rescue', a THB70m ($2m) campaign to save urban trees and highlight the importance of nature and healthy ecosystems.
The Forestias launches 'Forest Rescue' campaign to save Bangkok's trees

Bangkok, 18 June 2018 - MQDC's The Forestias has launched 'Forest Rescue', a THB70m ($2m) campaign to save urban trees and highlight the importance of nature and healthy ecosystems.

The Forestias, a mixed-use project at Bangna in Bangkok, has assembled a team of experts, equipped with trucks and cranes, to relocate trees in and around the city at risk from development.

Members of the public who spot a tree under threat are invited to post a picture of it and its location along with #ForestRescue or contact www.facebook.com/theforestias. The squad can then give the tree a safe new home at a dedicated 4,800 sqm public space at The Forestias.

Mrs Sasinan Allmand, MQDC's Executive Vice President for Corporate Marketing and Communications, said deforestation remains a challenge in Thailand, where forest cover has shrunk to less than 32% of land.

"Our 'For All Well-Being' philosophy is rooted in our intention to best enhance every living lifestyle and these benefits should be in sync with the world as we always care for nature and seek out trailblazing innovations to perfect our projects, which are centered on a well-balanced society, quality of life, and friendliness towards the environment as well as the earth we are living in," she said.

The six-month Forest Rescue campaign will run until year-end, addressing tough conditions for large trees in Bangkok, said Mr Kittiphun Ouiyamaphun, MQDC's Senior Vice President.

"We understand that large trees are often cut down as they are obstacles to large-scale development projects such as roads, buildings, or public infrastructure," he said.

"This diminishes the urban ecosystem and reduces oxygen production. Many trees in the city area are not in good condition as they are not properly cared for. Many of them show signs like dead branches or large cavities and may fall, putting buildings and people at risk."

But rescued trees will remain accessible to the communities where they grew, he added.

"Each tree saved by the campaign will be labeled with its original location so previous owners and the public can explore the area and relax, learn, and reconnect with each tree's past, without any entry fee," he said.

Please visit www.facebook.com/theforestias for details of the campaign and which types of tree can be rescued.
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