Whizdom Brand Ambassadors 'Yaya' Urassaya Sperbund and 'Mark' Prin Suparat helped celebrate the Grand Opening along with 'Prang' Apinara Srikarnchana, 'Kit' Kanachai Bencharongkul, 'Juiz' Jarospan Svasti Na Ayudhya, 'Gun' Gun Ratanaporn, 'PePe' Varithorn Kanpaibool, 'Birdie' Parva Nakasai, and 'Gong' Jirakiat Wattana.
Celebrities also presented their rarest items at the launch in a tribute to Whizdom Asoke-Sukhumvit's 'Own the Rare' concept.
Yaya brought the first jacket her father bought her after she graduated. Mark
presented his photographs of nature. 'Kit' Kanachai Bencharongkul's rarest item was a camera. 'Prang' Apinara Srikarnchana showed accessories such as a Breguet watch and 61-karat opal necklace from India.
Mr. Assada Kaeokhiao, President of Whizdom brand, said: "Our Whizdom Asoke-Sukhumvit project is the most recent flagship of the Whizdom brand and is based on the 'Own the Rare' concept. For example, Asoke is a 'Rare Location' as it is in the prime CBD of Bangkok, with a modern public transport system and many department stores. It answers the unique demands of the new generation for 'Rare Innovation' and fits well with a 'Rare Lifestyle'. It enables the new generation to rise above the ordinar."