Magnolia Quality Development Corporation Limited
WHIZDOM 101 Shortlisted for "Smart Cities-Clean Energy Award" From the Ministry of Energy
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MQDC's WHIZDOM 101 is among the 7 shortlisted projects, from altogether 36 projects vying for the award from the Ministry of Energy and Thai Green Building Institute.
Highlighted as a complete and integrated digital society ecosystem
A model in saving energy and reducing carbon emission by 15,000 tons a year
Being an innovation hub to create Southeast Asia's first complete and integrated digital society


Bangkok, 30 May 2017: WHIZDOM101, a mixed-used project developed by Magnolia Quality Development Corporation Limited (MQDC), is shortlisted as one of 7 business models by the Ministry of Energy, showcasing complete and integrated digital society ecosystem to turn urban areas to a smart city and a model in minimizing environmental impacts, saving energy and reducing carbon emission. The project is designed not only to improve residents' quality of life but also boast sustainable development for the surrounding community. It is also an innovation hub to create Southeast Asia's first complete and integrated digital society.

Mr.Suttha Ruengchaipaiboon, President-WHIZDOM 101, Magnolia Quality Development Corporation Limited (MQDC)​ recently received a plaque from the Minister of Energy of Thailand, General Anantaporn Kanjanarat, as WHIZDOM 101 is shortlisted as 1 of 7 smart city models from altogether 36 projects vying for the award in the Smart Cities-Clean Energy scheme, organized jointly by the Ministry of Energy and Thai Green Building Institute. Each of the shortlisted projects is entitled to a development fund worth no more than THB 10 million.

WHIZDOM 101 counts itself as an innovation hub to create an integrated and complete digital society. Emphasis is placed on in-depth human behavioral researches; residential designs for health and well-being; systematic and sustainable energy-saving and environment-protection features; as well as bonding with surrounding communities for an integrated ecosystem.

"We want to show that business and sustainable urbanization can go together. This project addresses this issue and is shortlisted for the smart city model award. The project can reduce energy consumption by 30% compared to projects in the same category. It's our pride in assuring energy efficiency and effectively making use of natural energy."

The project contains residential and commercial zones. A corner in the office zone is designed to be an innovation hub of Southeast Asia, being the first private-sector meeting place for startups and foreign venture capital companies in Thailand. Modeled after Silicon Valley in the United States, it is aimed at supporting the Thailand 4.0 national strategy.

MQDC is the developer of quality residential and mixed-use projects, including WHIZDOM 101, Innovative Lifestyle Complex which is Thailand's first and only digital society that boasts all facilities and the right combination of technology and nature, to create new lifestyle experiences.

"Urban people live in a rush, accustomed to traveling between home, office and shopping malls. They forget other dimensions of life. WHIZDOM 101 is created under the concept "The Great Good Place", offering the lifestyle complex that can return happiness to the urban people. It's a family dining place and the venue for shopping, exercise, recreation, meeting and seeking new inspirations. Public space is provided for the general public: WHIZDOM Track, the 1.3-km elevated, multi-level bike and jogging lane; and WHIZDOM Park, the 3-rai elevated park, on top of green areas spanning through 30% of project areas or 14 rai out of altogether 43 rai."

True Group, represented by Dr. Natthakrit Sanguandikul, Assistant Director for Commercial, IoT Technology, True Digital and Media Platform Co., Ltd., said True Group, as Thailand's only fully-integrated telecommunications service provider, has developed the telecommunication infrastructure in WHIZDOM 101 project to make it a digital city that is fully connected by True's 4G+ mobile, fiber broadband and WiFi networks. The support from True Group has elevated the project as the smart urban society with IoT technology and various other advanced digital solutions. True Group also established "True Digital Park" in WHIZDOM 101 to serve as the country's digital hub, focusing on the creation of an end-to-end ecosystem for tech startups and digital creativity under the Open Innovation concept. The participation in the project is a pride for True Group, which sets as a priority for itself in supporting Thailand to step ahead to become the digital hub in Southeast
Asia.

WHIZDOM 101 is shortlisted for the Ministry of Energy's award thanks to MQDC's brand essence on sustainability and innovation (Sustainovation), based on in-depth human behavioral researches, residential designs for health and well-being; systematic and sustainable energy-saving and environment-protection features; as well as bonding with surrounding communities for an integrated ecosystem.

The brand essence is applied with the project to address 8 operating systems: 1) Smart Energy 2) Smart Mobility 3) Smart Community 4) Smart Environment 5) Smart Economy 6) Smart Building 7) Smart Governance and 8) Smart Innovation.