MQDC has unveiled a strategy focused on innovation and new technology for guiding the development of unique property projects that link to the metaverse, connecting the real and virtual worlds.
21 June 2022, Bangkok – MQDC has unveiled a strategy focused on innovation and new technology for guiding the development of unique property projects that link to the metaverse, connecting the real and virtual worlds.
Mr. Visit Malaisirirat, Business Group Chairman - Property Business and CEO of MQDC, said: “MQDC aims not only to be a property developer but also to develop projects to deliver happiness in all dimensions through future ‘sustainnovation’ lifestyles we are determined to achieve.”
MQDC has always focused on innovation, developing national research centers such as RISC and FutureTales Lab to achieve sustainability, inclusiveness, and well-being.
This approach has driven the success of The Forestias at Bangna-Trad KM7, valued at over 125 billion baht, which had residential sales of over 17.2 billion baht by the end of January 2022.
The new district’s Six Senses Residences, the brand’s first homes in Thailand, are now about 80% sold, with sales of over 4.7 billion baht. The Aspen Tree, a community for 50+ residents with holistic lifetime care, and Mulberry Grove, for multigeneration families, have achieved sales of over 50%.
“The Forestias is a prototype for the company’s ‘theme projects’ as it expands. MQDC guidelines will ensure developments foster positive connections within families and between residents and local communities and ecosystems,” said Mr. Malaisirirat.
“The company will focus now on expanding ‘theme’ and mixed-use projects. ‘Theme projects’ will launch every 2-3 years, as large developments containing various sub-projects. All our projects now under construction are on schedule and set for transfer in 2023.”
In addition to ‘theme’ and mixed-use projects launching in the second half of 2022, the company is set on fresh technological innovations. MQDC’s metaverse project for a new realm connecting the real and virtual worlds will have its first concrete realizations.