Axtra Happitat Unveils “Happitat”, the New Global Landmark of Happiness at the Entrance to The Forestias, Opening 21 August
10 July 2026, Bangkok – Happitat has officially announced its grand opening on 21 August 2026, inviting visitors to experience the New Global Landmark of Happiness, the world's first destination designed around the concept of happiness.
Ms. Orada Kerdhong, President of Axtra Happitat said "We aspire to redefine the future of experiential destinations by creating a Happiness-Led Destination. At Happitat, our ambition is to create meaningful moments by fostering genuine connections between people and lasting memories. While we are proud to begin in Thailand, our vision extends far beyond national borders. We are creating experiences of happiness that stay with people long after they leave. This belief has been at the heart of Happitat since day one and continues to guide every experience, every partnership, and every decision we make."
Happitat brings together 7 Magical Happinesses that seamlessly combine design, nature, imagination, innovation, and collaboration.
1. Happiness as a New Paradigm for Destination Design: Happitat redefines the role of destinations by shifting the focus from creating spaces to creating meaningful moments; from facilitating transactions to fostering lasting relationships and sustainable business growth; and from simply attracting visitors to leaving them with unforgettable memories.
2. Happiness Through Nature: Nature lies at the heart of Happitat's design philosophy. Carefully selected native plant species have been introduced according to the site's microclimate, allowing the landscape to thrive while reconnecting people with nature. Happitat also serves as the gateway to The Forestias' 30-rai urban forest, grown from seed into one of the richest urban ecosystems in eastern Bangkok and an important green lung for Bangna.
3. Happiness Through Imagination: Created in collaboration with ITEC Entertainment and BUG Studio, Happitat features the whimsical as Whimsical Market wiht more than 60 cafés and restaurants. Visitors are welcomed by a spectacular three-storey-tall Tree of Imagination alongside a giant giraffe sculpture, while the Lumis Theater Hall provides a versatile venue for performances, exhibitions, live entertainment, and immersive experiences.
4. Happiness Through Immersive World: Happitat is one of Southeast Asia's largest indoor digital immersive displays, showcasing continually evolving experiences created by internationally renowned studios, including Pixel Artworks; BoraBora Studios; Idyllias, Gamification; and Yellaban. Combining art, storytelling, technology, and design, these experiences will be refreshed throughout the year to ensure every visit offers something new.
5. Happiness Through Culinary Excellence: For the first time in Thailand, Happitat brings together the country's largest collection of Michelin-starred chef restaurants under one roof. Highlights include Vuur by Jacob Jan Boerma, led by 3-Michelin-star Dutch chef; and a new concept by Chef Thaninthorn "Noom" Chantrawan, Thailand's Michelin 1-star chef for nine consecutive years under the Chim group. The destination also features more than 100 restaurants and cafés, offering over 3,000 menu items, including Thailand's first pet-friendly CHAGEE; Sostare Gelato, the premium Italian artisan gelato brand's first shopping mall location; and Forist Delight with several Bangna-first concepts such as UORIKI, Hokkaido Izakaya; CTM, ChaTraMue's fourth premium tea concept in Thailand; and Yuan Ji Dumpling, the famous freshly made dumpling brand from China. Together, they create a dining destination designed to bring happiness to every table.
6. Happiness Through Curated Partnerships: Happitat collaborates with leading partners to introduce new concepts to Thailand, including exclusive experiences developed specifically for the destination. These include Axtra Club; 7-Eleven; Lotus's PRIVÉ Market; and True Branding Shop & TrueSphere. The destination also partners with organisations across children's education, health and wellness, beauty, lifestyle, and comprehensive pet care to create a complete lifestyle ecosystem.
7. Happiness for Multigenerational Joy: Throughout the year, Happitat will come alive with festivals, events, parades, live performances, immersive experiences, and community gatherings designed for visitors of all ages. These experiences will be connected through the Happitat Application on the Amaze Super App, while the destination will continue welcoming brands, creators, partners, and communities to co-create new experiences that bring people together across generations.
Happitat officially opens on 21 August 2026.
For more information and updates, follow Happitat Thailand on Facebook or www.happitatthailand.com
